Why Every Campaign Needs Paid Advertising

Since its advent, digital marketing has been hailed as one of the most cost-effective ways to increase a brand’s following and gain interested customers. Not only have business owners and marketers gained the ability to reach demographics they never thought accessible before, they have also managed to create sales funnels that help them get in touch with their most viable sales markets. The best thing about digital marketing is that it combines social media and blogging–among other elements–as powerful communicative tools that can be used by anyone at no cost. Unfortunately, that appeal is also one of the downfalls of any campaign.

Among the most difficult tasks a social media marketer or SEO faces in their daily dealings is convincing their clients to utilize paid advertisements. It was probably already hard enough to get the client onboard with developing a social media presence; and, let’s face it: you probably used its Free-Ninety-Nine pricetag as the clincher. However, touting digital marketing as the “cheap” solution robs it of its true capabilities. Here are a few reasons why you should include a paid advertising budget in every campaign:

• You’ll have access to incredibly specific targeting. Sure, social media and digital marketing make it easy to get your word out to the right circles in general, but it’s time to take that a step further. Not only can paid advertising get you in front of your most likely potential customers, it can also do so at a specific time and location. You can even set such constraints as whether your viewer is using a mobile or desktop device, making this perfect for anyone advertising a new app.

• You’ll start seeing results a lot faster than you’d expect. As you probably know, organic search marketing isn’t going to give you overnight success; however, it’s important for the long-term success of your enterprise. On the other hand, with paid advertising, you may start seeing the increased interest on your first or second run (provided your targeting and messaging is spot-on). Elephant Ear recommends a blend of both organic and paid efforts–you’ll get off the ground quickly while setting a foundation for future growth.

• You have complete control over the budget. Whether you choose to pay every time someone visits your website from your ad, every time they view your ad, or even whenever someone fills out an onsite form, you get to set when and how much you spend each time. If done properly, paid advertising shouldn’t cost an arm and a leg; it should just be an enhancement to what measures you already have in place.

When you have the data to back it up, paid digital advertising shouldn’t come across as such a monster to your clients. According to Nettra, paid digital advertisements are still much less expensive and more effective than traditional methods. What’s more, they’re much easier to track, giving you the tools you need to create a campaign that really works. To learn more or to get started on your campaign, contact the Orlando digital marketing experts at Elephant Ear at (321) 537-2649 today.