4 Ways to Boost Blog Traffic After You Press “Publish”

Your blog is an extremely valuable tool. Whether you use it to publish pictures of your latest cupcake creations or to update your followers on changes to your hosting company’s infrastructure, this crucial area on your website gives you the ability to quickly post the visual and verbal content you need to attract new audience members and entertain existing members.

Blogging involves much more than simply writing the words, though. Ideally, your blog traffic should just about double every 4-5 months. However, Google won’t magically bump your post to the top of the search results simply because you’ve posted it, and unless your followers have subscribed to your RSS feed (which you should encourage them to do), they won’t be notified of your new content. So where do you go from there? Here are 4 ways to help boost your blog traffic once you’ve posted:

• Own your subject. When you’re writing on a specific subject, you want to get as specific as possible. Create the “definitive guide” on your subject so that you’re the one your competitors refer to when they need information. To keep up on any breaking news bulletins or trending topics within your industry, set up your Google Alerts and hashtag mentions to alert you of any new articles within your specified keyword parameters. Keep your focus narrow and blow your competition out of the water with your detailed knowledge base.
• Post early, and post often. Once you’ve published your blog, it’s time to post it on social media. Using social media insights as to when your audience members are the most active, post your introduction at the optimum time to gain peak traffic. But that’s not all: you should be posting your blog on social media multiple times to get maximum exposure. On Twitter, be sure to post again that same day, as well as the following day, the next week, and the next month. On other social channels, your posting schedule doesn’t need to be as rigid, but you should still repost your blog to gain the viewers you didn’t snag the first time.
• Find relevant aggregator sites and forums to share your content. Initially, Reddit may be a confusing site for those who are new to content marketing, since it deals with just about every subject under the sun. However, that’s where its strength lies: aggregator sites like Reddit have huge audiences tuned in to news on very specific subjects. All you have to do is to find the proper subreddit and post your content for the world to find it. You can find relevant forums for the same purpose all over the internet.
• Get involved in social groups. You know those interest groups you can join on LinkedIn and Google+, among other places? Use them! The more often you post quality information and start discussions in these groups, the more likely it is that your posts will be boosted to the top and group members will be able to access your content. Furthermore, these groups and communities can help you find new information on your subject matter you may not have been privy to before.

As you can see, blogging involves so much more than writing and selecting an image–it requires strategy, market analysis, and a great deal of action to achieve real success. To learn more about blogging or to get started on your Orlando content marketing campaign, contact Elephant Ear at (321) 537-2649 today.