The Evolution of the Elephant

I’m going to be very straightforward with you: I’ve become somewhat disenchanted with content marketing. There’s no doubt in my mind that it’s an effective way to share messages with your fanbase, attract new customers, and strengthen a herd’s loyalty, but recently, something in the field has seemed lacking.

Clean, concise blogs? In multitudes.

Engaging, relevant images? Got those.

Conversations across social media? Occurring actively.

Presence in local search engines? We’re there.  

Analytics to help progress the campaign? Check.

Elephant Ear’s strategy checks off all the boxes for effective digital marketing campaigns, and we’ve seen the results; still, I’ve increasingly found that the spark I’m looking for just isn’t there.

And that’s when it hit me. The solution to my problem has been painfully visible. I’ve even written about it a few times without taking my own advice.

Content is more than just words, it’s everything that makes up your company. It’s your team, your brick and mortar store, your goods and services. It’s your passion about your company and its unique offerings. It’s your fanbase and the way they interact with you, and it’s the reason Elephant Ear is evolving.

Today, the team at Elephant Ear is taking a step forward into the world of local event marketing. Your followers are the most effective and enthusiastic vehicle you have to spread the message about your company or cause, and events are among the best ways to get them involved. As you enter the planning phases of your upcoming event, we’ll be right by your side to create digital promotions that attract the people you want and tap into the core of your audience. As the big day arrives, we’ll send out ads, social messages and emails to your potential invitees, and on the big day, we’ll keep your audience tuned in through live video and photo feeds, social posts, and much more. Your company has so much potential to develop an excited, loyal herd, and Elephant Ear is here to set the gathering place.

We’re so excited to share this news with you and can’t wait to fill you in on all of our new developments. Preparing for your next event in the Orlando area? Give us a call at 321-537-2649.